AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
Browsing: A/B testing
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
A.I. vs. Human Creativity: Where Do We Go From Here?
“Because I was born believers. If you can beat him—legend that thing. If you have…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
This simple tool will add precious minutes back to your day
Zapier’s Kristie Wirth argues that sometimes using bots can make you more human. I may…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
The Truth About Open Offices
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
Four things every young (and not so young!) planner needs to be doing more of…
Planning is still about being a catalyst for creativity but the context in which Planners…