The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
Browsing: Accenture
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
How to treat the seven symptoms of a broken sales and marketing relationship
Peter Strohkorb offers seven solutions for common misalignments between sales and marketing departments. I half-joke…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Advertisers look to entice, not interrupt, consumers
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native,…