IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
Browsing: Account Based Marketing
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a…
Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn’s Ty Heath on Marketing Smarts [Podcast]
Ty Heath is global lead for the B2B Institute at LinkedIn and the author of Marketers…
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Why do we trust Google as a search engine as much as we do? Besides…