The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Browsing: Ad Agencies
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…
CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change
Talent, adapting to the pace of change and managing content flow across multiple platforms are…
Data and creativity: fully committed, or just a fling?
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity…
How Sponsored Content Is Becoming King in a Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
A calculated risk: Why ad agencies are making social-justice documentaries
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…