GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Browsing: Ad blocking
Deloitte’s Advice for Brands in Binge-Watching, Snackable Content Era
Deloitte’s 11th Digital Democracy Survey finds Americans are consuming more media than ever before via…
Programmatic display ad prices tipped to surge 20% by 2018
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by…
What Marketers Need to Know About Millennials and Print
Counterintuitive as it may sound, the more our lives are influenced by digital media, the…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
How Ad Fraud Ruins the Internet
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely…