A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…
Browsing: Ad Campaigns
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW
The week’s weirdest ideas plus fairy tales and classic ads reborn Here, a look at…
Harnessing the Power of Automation: How Leading Marketers Make It Work
Being a marketer in the digital revolution is tough. Information is created at lightning speed,…
How to Sell on Facebook
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer It’s easy to get…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…