What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
Browsing: Ad Creatives
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
How to Use ChatGPT’s Analogy Feature to Turbocharge Your Presentations Analogies simplify complex ideas but are hard to create.
This article wasn’t written by OpenAI’s ChatGPT, and it’s not intended to scare you into thinking artificial…
How DAOs Could Bring Organizational Trust and Transparency
Decentralized autonomous organizations — DAOs — hold much promise, but practitioners and governments must be…
7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…
Where have all the fans gone? A visual breakdown of Music Consumption
Never has music consumption been so divided across literally dozens of services. So to have…
Who’s Really Transforming in Your Digital Transformation? (Hint: It’s Your Employees)
This piece was originally published in EXP Magazine, 2nd Ed. Download your copy here. Failure for digital…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…