The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Browsing: Ad Creatives
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
Stepping up: What COOs will need to succeed in 2023 and beyond
COOs are increasingly important to corporations, but what skills will they need to perform at…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
POV: The future of industry isn’t digital
The authors of ‘Augmented Lean’ argue that an augmented workforce isn’t cookie-cutter, but more innovative,…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…
Space advertising could be the next big thing
The Jetsons set the standard of what the future could look like, billboards in space…
A game of two halves: engaging marketers to capitalize a fan base during the festive peak
Marketers can capitalize on the world’s largest fan base and the festive period – here’s…
The future of healthcare design is a lot more colorful and a lot more fun
One of Portugal’s biggest hospitals has a new Pediatric ward, and it’s all about color.…
Branding is Expecting; Marketing is Parenting
In the nonprofit sector, the various functions of communication often get blurred, especially when it…