A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators,…
Browsing: Ad Creatives
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
3 Ways Presentations are Changing in 2022
3 Ways Presentations are Changing in 2022 At the beginning of this month, visual marketers,…
The 4A’s Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies
Whether the U.S. and other countries are in a recession or soon headed for one…
Why Martin Lindstrom thinks CMOs and businesses have lost contact with what matters
Business leadership guru, brand expert and author shares his fears around the state of play,…
Intel CEO: Chip tech investments are recession-proof
An economic recession would not deter Intel Corp from continuously investing in new processor technologies…
How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]
What should we talk about in our content? This question plagues many content marketing teams.…
Google unveils a more visual search experience for the TikTok generation
Google today announced it’s revamping the traditional Google Search experience to allow users to more…