Wasted breath and nonsense — How to avoid messed-up messages
Many companies that run radio and TV advertising waste their breath — and precious broadcast…
Browsing: Ad Creatives
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
What We Can All Learn From the New York Times’s Amazing Transformation
Over a decade ago, the newspaper industry as we know it was on its last…
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
A guide to IKEA’s impulse buying hacks
Homeware titan IKEA deploys a shopping experience like no other, one in which around 60%…
Movies of Satyajit Ray – A Blue Ocean Move
Dr Kisholoy Roy teaches Marketing and is a PhD from IIT (ISM) Dhanbad with over…
Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…