China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…
Browsing: Ad Industry
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…