Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
Browsing: Ad Metrics
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
What we learned from SEO: The Movie
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some…