Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
Browsing: Ad Networks
4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.…
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
The Links are all set
Getting native about Programmatic LinkedIn launched programmatic advertising at the end of June, intended to complement the…
Why audience segments are the new currency in mobile advertising
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…