Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
Browsing: Ad Placement
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…