How SPO is driving ad tech’s decarbonization push
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of…
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CES 2023—FROM TIKTOK TO NETFLIX AND WEB3, EVERYTHING BRANDS NEED TO KNOW
The electronics show is back in Las Vegas, and there are some serious subjects the…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is…