As ad dollars move to branded content, the RFP hasn’t kept pace
Publishers are relying on branded content revenue to diversify away from display ads, but among…
Browsing: ad-tech
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
Blockchain buzz among advertisers starts to fizzle
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s…
The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block…
‘The year of the RFI’: Advertisers step up supply-side partner reviews
More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms…
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
Blockchain marketing technology has arrived and is about to explode
When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin.…
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
Ad Tech And Digital Video Demand Growing Together
Video advertising has seen astronomical growth in the last two years. The average per-brand spend…