Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
Browsing: ad-tech
Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
Programmatic display ad prices tipped to surge 20% by 2018
The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
The era of science has arrived in media: can creativity survive?
How will traditional media brands driven by art and storytelling thrive in this transforming media…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…