Advertising December 9, 2020 0 THE OTHER PANDEMIC Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Branding July 12, 2020 0 In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences New research shows that brands that embrace innovation and agility with an aim on humanizing…
Advertising March 16, 2017 0 In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…