Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Browsing: Adidas
Brands and Politics: Should you join the debate?
When businesses engage in politics, alignment is key In June 2017, President Donald Trump announced…
How to embrace brand culture through digital experiences
The retail industry is constantly evolving. Brick and mortar was once the only way to…
The Ultimate Guide To Using Instagram Stories For Business
Not only can Instagram Stories be a fun way to promote your brand over social…
Froth and furious: The FIFA World Cup Twitter winner!
Budweiser Most Discussed On Twitter During World Cup Football fans weren’t the only people following…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
Nike Wants To Make Shoes Feel Your Pain, And React To It
John Hoke, head designer at Nike, gives a candid interview about where footwear is going…
The World’s Most Recognizable Logos, Redesigned As Fonts
Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate…