Ads are more effective when repeated in a block
Advertisements that are repeated in a block are generally more effective and significantly boost brand…
Browsing: Ads
How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
Targeted ads aren’t just annoying, they can be harmful. Here’s how to fight back
Online targeted advertising divides and isolates us. It’s time to restore the role of consumers…
Quiz of the year: 2020
1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice…
The World of Voice
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the…
Brands keep apologizing for racism. Why do all their posts look the same?
The predictable and formulaic design of an Instagram apology. Over the last few weeks, as…