The perfect anti-racism, anti-police-brutality ad for brands already exists
“Not a Gun” just needs the right brands to step up. One time when Anthony…
Browsing: Ads
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
8 TED Talks on AI Every Marketer Should Watch
TED talks are a great place for AI insights and inspiration, as they feature people…
Ultra-short ads land with consumers
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
How to Bootstrap Your Content Marketing
You don’t need a lot of money to be effective with content marketing. Here is…
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
Wouldn’t it be helpful to know when your audience is most engaged with your content,…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…