What Marketers Need to Know About TikTok
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017,…
Browsing: Ads
It’s not just Google or Facebook: The freezer aisle is ad targeting you now
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
THIS NEW WATER BRAND WILL GET YOU BUZZED
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…
Transparency In Influencer Marketing: Are We There Yet?
Influencer marketing has long been a popular technique among marketers. It’s been an effective way…
Playable ads and gaming: What’s next for marketers?
Playable ads have been a part of gaming recently, and there’s growing interest in playable…
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
3 Easy Ways to Create Instagram Ads
Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to…
This Is What A Designer-Led Social Network Looks Like
No ads, no algorithms: Are.na is the anti-Facebook, for creatives, by creatives. The users of…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…