Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
Browsing: Ads
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
The latest trend in Snapchat ads: 360-degree video
When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
The Year Dark Patterns Won
It’s not just a UX term. It’s a metaphor for the web, culture, and politics…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…