The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
Browsing: Ads
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
A new study by Jivox that measures the impact of personalization on digital advertising performance…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
WHY CLEVER ADS CAN BACKFIRE
When it comes to display advertising — especially online — simpler can be better. That’s…
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me…
In-app advertising: What is in it for publishers?
By now, we have all heard about how in-application advertising represents the next huge land…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…
No need to Tom Tom: Doing good is doing great for brands!
How This Company Makes Money While Making a Difference In The Business of Good, serial and…