Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
Browsing: Adtech
Ad tech comes under the microscope as marketers evolve their media mix
Marketers are attempting to take back control of their online advertising operations facing growing challenges,…
GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
Advertisers eye in-game ads as audiences swell in lockdown
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…