Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to…
Browsing: Advertisers
Why Reddit’s recent blackout could be a real problem for advertisers
Numerous communities on Reddit have gone dark, essentially taking themselves offline, in protest of how…
Why Working With Scientists Can Help Generate the Best Ideas
An underutilized resource for advertisers What do CRISPR, ‘Oumuamua and a bobcat eating python eggs…
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…