Advertisers are embracing social users’ love of GIFs
Marketers’ newest shiny toy: GIF stickers Companies are experimenting with animated stickers for people to…
Browsing: Advertisers
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
In the Consumer-Driven Society, Direct-Brand Economy and OTT Lead to Innovation
Audience and companies are linked in this age of cutting-edge creative It started for me…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
How publishers are monetizing their Facebook groups
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a…
The 4 Design Changes Facebook Should Really Make
And one really big caveat. Last week, news broke that the shady British company Cambridge…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…