It’s LinkedIn’s Turn to Enable Brands to Track Which Audience Types Visit Their Sites
Brands can also filter by date range to analyze the impact of their campaigns LinkedIn…
Browsing: Advertisers
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. According to Nielsen’s…
Online Publishers Try Reducing Ads to Boost Revenue
LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
Facebook Updates Lookalike Audiences, Launches Value Optimization
Facebook released two new tools Monday to help marketers identify the consumers most likely to…
Report Finds Trust Lacking In Media Agency-Client Relationships
A new report from media consultant ID Comms finds that media shops continue to be…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Voicebot market growing faster than ever, but here’s a realistic take
Voice technology that power devices like Amazon’s Alexa and Google Home is the next frontier…