Twitter created an ad format to put bots in your DMs
Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message…
Browsing: Advertisers
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
Facebook Marketing: Why It Is Time to Rethink Everything
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving?…
How To Rebrand An Unsavory History
Hotels are prime locations for scandal and intrigue, but embracing a controversial past can be…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
The time you will spend on social media
It’s no secret that social media is a massive and pervasive presence in our everyday…
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…