Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Browsing: Advertisers
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…
Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. The…
Agencies get excited about Instagram ads in Stories and new analytics tools
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
The 5 Marketing Trends to Keep Your Eyes on for 2017
From detailed content to innovative social-media campaigns, here are some trends to look out for…
Artificial Intelligence and You: Demystifying the Technology Landscape
TL;DR: AI technologies today range from simple to extraordinarily complicated. Basic chatbots are enabled by natural…
3 misconceptions about location-based services
The introduction of Pokémon Go and its viral location-based gameplay success is a prime example…