Marketers to Boost Influencer Budgets in 2017
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns…
Browsing: Advertisers
How big brands are inadvertently funding fake news sites
Though they may not even realize it’s happening, some well-known brands are inadvertently funding fake…
Global Digital Ad Sales Will Top TV In 2017, Magna Forecast Predicts
Global digital advertising is expected to top TV in 2017 for the first time, according…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
What Can Help You Prove the Success of Your Company’s PR Investment
There’s a lot of change happening in the PR industry. Those changes are forcing agencies…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…