Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
Browsing: Advertisers
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Pinterest Adds Retargeting Options for Pins, Websites
Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins…
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…
The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Twitter expands advertising options
Twitter finally lets everyone create their own “Moments” Finally, finally, Twitter has rolled out a version…