Social Success for the CMO: Four Signs You’re Doing It Right
Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows…
Browsing: Advertisers
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
Six ‘what ifs’ that could transform your digital agency
As entrepreneurs we need to step back from day-to-day operations. We need to explore what…
The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…
YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…