Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
Browsing: Advertisers
Programming the marketing mind for programmatic
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Brand product placement grows as commercial-free content, DVR use increases
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
Insights that let brands make real-time decisions
SAP Shows How Businesses Are ‘Live’ in the Digital Economy https://youtu.be/dfwhDkcQWzI In a new SAP…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…
The misappropriation of native advertising
Ask any born and bred New Yorker what their definition of a native New Yorker…
Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…