Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
Browsing: Advertisers
How brands can use Instagram’s dynamic ads
Instagram can now scan your shopping carts to target you with ads This story was…
Marketing: An Honest Approach
Honest Tea’s recipe for social media success depends on honest confessions Iced tea brand Honest…
Playing the game the right way: what marketers can learn from the sports industry
It’s incredibly unusual to win without working for it, and that’s something that the sports…
Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important.…
Study: The most effective mobile ads
Marketers Struggle With Effective Mobile Ads Despite the fact that spending on digital video ads…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…
Ad Buying on Facebook Just Got More TV-Like
Social Media Company Introduces Tools Familiar to Broadcast Advertisers Broadcast advertisers will now find familiar…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they…