Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Browsing: Advertisers
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Three Notable Differences in Digital Advertising Between the Last Recession and Now
The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years…
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…
‘It’s been emotionally draining’: How publishers are adjusting on the fly in a time of uncertainty
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
AI rejected by a growing number of marketers, study says
Dive Brief: Half of advertisers (50%) have no plans to use artificial intelligence (AI) in…
Marketing spend management
CMOs need to work with their finance and procurement counterparts to understand the factors that…
The Ad Platform: Reaching Professionals on LinkedIn
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it…