Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Browsing: Advertisers
The Ad Platform: The Next Phase of Programmatic Maturity?
For years, advertisers and their partners have complained about a lack of transparency in programmatic…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
5G’s Impact on Marketing in 2020: Trends and Predictions
2019 witnessed the emergence of 5G in its commercial usage capacity. With 2020 just around…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…