Marketing May 14, 2020 0 Business and the changing idea of marketing as a concept! If you are one of those organizations and marketer who embraces convention, no one will…
Advertising March 6, 2019 0 From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success… In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial…
Marketing July 16, 2016 0 The lost art of saying “I don’t know” The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…
Marketing February 15, 2016 0 Super Bowl: boring and elitist marketing strategies Isn’t it time mobile technology was used to wrestle the marketing value of the world’s most…