Being creative about production
A misunderstood part of the advertising business, between tech advances and raw necessity, the production…
Browsing: Advertising agencies
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising
The minds behind some of the year’s best and buzziest ads Hacking voice recognition…
Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…
Erik Spiekermann: No Free Pitches
German font god Erik Spiekermann doesn’t plan to retire anytime soon. In fact, the 70-year-old…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
The lost art of saying “I don’t know”
The “Leave” vote prevailing in the UK’s Brexit referendum was big news. It was fascinating…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…