Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Browsing: Advertising Perceptions
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes
The vast majority (94%) of advertisers are still worried about brand safety, with almost half…