5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves…
Browsing: Advertising
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Putting a new ‘ seal ‘ of approval on advertising
New York agency Walrus sprung to life 15 years ago. In 2005, Frances Webster and colleague and…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
BANK POSTS ‘BLOCKED’ ADS TO SAVE USERS FROM TEMPTATION
A bank is highlighting the dangers of impulse buying by posting blocked ads that steer…