This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
Browsing: Advertising
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…
Top 5 ads that could persuade your pro-Trump uncle to vote Democrat
From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and…
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
McDonald’s “The gift” by Leo Burnett
https://youtu.be/D7ANny8roV0 McDonald’s recreates that first car feeling, to the tune of Westlife. The ad follows…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
The human element of data-led advertising
Tasneem Ali considers how marketers can bring the human element back to their advertising strategy…