Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
Browsing: Advertising
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle.
Booze brand turned an Instagram photo into a social stunt in a matter of hours.…
Keeping The Advertising Industry Honest (Episode 24)
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence…
Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom
Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads…
Will Dettol’s ‘back-to-work’ ad campaign damage its brand?
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand?…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…
Growing U.S. Product Placement: How Far Can It Go?
Branded entertainment/product placement on TV continues to seek new heights — as well as potentially…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…