Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
Browsing: Advertising
Leading a Content Consumption Transformation
This article is largely an abstract from a story that originally appeared in It Is Innovation…
In These Uncertain Times,’ Coronavirus Ads Strike Some Repetitive Notes
Companies strive to assemble ad messages in response to the pandemic The most common elements…
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of…
Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also…
Top tips on growing brands now and into the future
Did anybody else think that was a weird Easter? We live in such strange times,…
Frito-Lay’s new COVID-19 ad is an anti-brand manifesto. Too bad it’s still a commercial
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…
Maintaining share of voice is key in recessions
Maintaining share of voice is critical for advertisers during a recession, both to stay front…
‘You have no excuse why you can’t work’: Agency employees grapple with burnout
It’s been a rough few weeks for an account manager at a creative agency. This…
How agencies are taking client pitches virtual
Across the industry, as everyone scrambles to figure out new ways of working, one more…