Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized…
Browsing: Advertising
Adobe CMO Ann Lewnes on Leveraging Digital to Transform Marketing
As Adobe’s longest-reigning CMO, Ann Lewnes has led the software giant’s marketing efforts for more…
WHAT MAKES AN AD MEMORABLE?
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Client Thoughts On The Advertising Agency RFP Process
The Advertising Agency Client RFP – Go Or No Go As an agency owner and…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Netflix, the New York Times & the Evils of Advertising
In the 1970s the average U.S consumer was exposed to about 500 ads a day.…