Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
Browsing: Advertising
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
‘Culture of venting’: How agencies manage gossip in the workplace
As he does every weekday morning, an agency executive opened up the professional networking app…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Same Circus, New Monkeys!
The world is going digital at a frenzied clip. It’s gone from being the flavour of…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…