Advertising Week report: Viewability alone can’t predict ad effectiveness
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad…
Browsing: Advertising
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
The Perfect Pitch Is Possible With Presentation Management
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to…
{grow}: What 5G Means For Content Consumption and Creators
Emerging 5G services will not only make our devices go faster, but it will also…
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…