Why We All Need a Mentor, or Two
Three creatives reflect on the relationships that have transformed their work and lives, from big…
Browsing: Advertising
When will 3D, 360-degree, and VR revolutionize social video ads?
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge…
Bleak New Campaign Depicts the ‘Day Sushi Disappears’
The campaign aims to alert consumers to the likelihood that climate change will continue to…
3 Tips for Building Your Personal Brand on Social Media
Since the future of any sector is uncertain, it’s important to build a personal brand…
When and How Entrepreneurs Pivot
“Pivot” is a popular term in the start-up world. If their initial idea doesn’t work as planned,…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
Forget ads, use experiences, says Mastercard CMO
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their…
Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…