Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…
Browsing: Advertising
The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
We need a new ‘third way’ to set marketing budgets
Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…
5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Digital strategies are all about innovating and improving existing tactics. When a trend is adopted…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
The New Dawn Of Digital Video For Media And Publishing
If you’ve worked in publishing or media in the last few years, you’ve felt the…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Annals of Advertising: When an influencer oversteps the boundaries
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like…
Sofa or silver screen? How cinema is faring in the age of Netflix
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad…