Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Browsing: Advertising
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Travel Trendspotting: The top brands celebrating summer with digital ads
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
How to Build A Winning Advertising Agency New Business Program
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…